Google Ads is an online advertising platform created by Google. It is one form of Google marketing.
Say that you run an eCommerce shoe shop. When someone types in “Buy Running Shoes” on Google, you’d like to show up on Page 1.
This means more web traffic and more customers. More profit. Yay!
But with so many shoe shops, Google probably won’t display you first. There are bigger brands like Nike and Addidas who Google may show.
The solution is to pay Google. You do so by running Google Ads.
How Google Ads Works
Google Ads operates on a pay-per-click (PPC) model. This means advertisers pay only when someone clicks on their ad. When setting up an ad, you choose keywords related to your product or service. Your ad then enters into an auction with other advertisers who have chosen the same keywords. The winner of the auction gets their ad displayed.
The beauty of Google Ads lies in its flexibility and control. You can set a budget, choose where your ads appear, and even target specific types of customers.
Benefits for Singaporean Businesses
Google Ads offers significant advantages for businesses in Singapore. Firstly, it provides a level of targeting that traditional advertising can’t match. You can target ads based on location, age, interests, and more. This means your ads are more likely to be seen by people who are genuinely interested in what you have to offer.
Moreover, Google Ads provides measurable results. You can track how many people saw your ad and how many clicked on it. You can even track how many took a desired action like making a purchase on your eCommerce shop.